Wat betekent?

Deliver quality ad experiences that can reach audiences by their preferred touchpoints like video and audio.

But while summer may be a time of rest and relaxation for a lot ofwel folks, for businesses it can be prime time — if you know how to seize the opportunity, that is. Dive into our […]

The ROI metric has either positive or negative value depending on the advertiser making or losing money.

Payment Processed: The advertiser pays the agreed bid price through the DSP. The SSP then collects the payment, deducts its fee, and remits the remainder to the publisher.

TV ads have the great benefit ofwel having a wide reach while also commanding viewers' attention for the amount of time the ad is on the screen. 

Groupe SEB, a manufacturer ofwel domestic appliances and cookware, used Amazon DSP campaigns across both Amazon-owned and third-party supply networks. This helped them to engage audiences and bring them relevant products, while also driving ROAS.

Banners worden op websites en in apps vertoond. Omdat wij maar één banner op een pagina tonen, ontvangt je actie exclusieve zichtbaarheid. Die aanpak leidt tot ons hogere acceptatie over online reclame, ons goede viewability

Om scherp te kunnen targeten en de perfecte advertenties bij een juiste doelgroep te oplopen, moeten wij dit spel over belangstelling en Klikfrequentie (CTR) assortiment zo echt geoorloofd ravotten. En het terwijl de techniek betreffende programmatic advertising niet stilstaat. Gegevens neemt bijvoorbeeld een almaar belangrijkere rol in.

Door je in te schrijven wegens de Ster nieuwsbrief, geef je toestemming wegens dit ontvangen met ons nieuwsbrief die kan zijn ingesteld op jouw persoonlijke interesses.

RTB helps brands reach their target audiences, enabling advertisers to bid and display their ads based on a per-impression fundering, rather than CPM.

Real-time bidding kan zijn more efficient and faster at selling ad inventory than manual advertising, allowing publishers to optimize campaigns quickly and easily for multiple advertisers.

For example, if a user visits a world wide web page and sees an ad, and then reloads the page and sees the exact same ad again, it counts as two impressions.

With programmatic regelrecht, an advertiser and publisher establish the amount ofwel inventory and the CPM, and the rest of the process is handled programmatically via AdTech platforms.

Header bidding kan zijn a technology that allows publishers to simultaneously request bids from multiple demand sources and send the bids to their ad server to conduct an auction.